This tool allows us to differentiate our proposals from competitors' by showing a 'what-if' view to customers and help them understand exactly what the end-product will show.
The 3D models are particularly useful in this regard. It would be nice to 'record' a flythrough that could be sent to a customer or put on Youtube etc. rather than a flat-image.
I appreciate much of this is 'pizazz' and for show rather than of genuine technical value, but if we are going to invest a lot of time in quoting, the 'wow factor' is important in some cases.
Tim Sutton commented
I have used screen recording software to do what you are proposing. I am a MAC guy and really like Screenflow. Unfortunately, this is only for OSX. A Widows alternative would be Camtasia.